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The Behaviour Change Wheel

A Guide to Designing Interventions

Susan Michie, Lou Atkins & Robert West

A practical guide to designing and evaluating behaviour change interventions and policies. It is based on the Behaviour Change Wheel, a synthesis of 19 behaviour change frameworks that draw on a wide range of disciplines and approaches.

The Behaviour Change Wheel book, with a stack of copies
Authors
Michie, Atkins & West
Pages
329
Formats
Paperback, PDF, ePub
Paperback ISBN
978-1-912141-00-5

Written for policy makers, practitioners, intervention designers and researchers, the guide introduces a systematic, theory-based method, key concepts and practical tasks.

It puts “flesh on the bones” of good practice guidelines, such as the UK Medical Research Council’s guidance on developing and evaluating complex interventions, with a step-by-step method illustrated by examples from a wide range of domains and disciplines.

What people are saying

It is often said that behaviour change is easy. It isn’t. But help is at hand. This excellent book provides a step by step guide on how to do it.
Professor Mike KellyDirector of the Centre of Public Health, National Institute for Health and Care Excellence (NICE)

Explore the Behaviour Change Wheel

The Behaviour Change Wheel (BCW) was developed from 19 frameworks of behaviour change identified in a systematic literature review. It provides a systematic way of identifying relevant intervention functions and policy categories based on what is understood about the target behaviour.

Explore the wheel

Hover over, tap or tab to any segment

See the definition of each source of behaviour, intervention function and policy category, with an example. The book shows how they link together and how to use them to design an intervention.

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From behavioural diagnosis to intervention design

The hub: sources of behaviour
The COM-B model (capability, opportunity, motivation and behaviour) identifies the sources of behaviour that could be fruitful targets for intervention. Behaviour is part of an interacting system involving all these components, and interventions need to change one or more of them so the system settles into a new configuration and does not revert.
Nine intervention functions
Surrounding the hub, the intervention functions to choose from based on your COM-B analysis of the behaviour.
Seven policy categories
The rim of the wheel: policy categories that can support the delivery of those intervention functions.

Intervention functions can then be translated into specific techniques for changing behaviour, using the Behaviour Change Technique Taxonomy (v1), which is included in the book.

Using the BCW in your work

Permission is granted for any of the graphics, figures and tables to be reproduced provided that the source is properly acknowledged. The citation is:

Michie S, Atkins L, West R. (2014) The Behaviour Change Wheel: A Guide to Designing Interventions. London: Silverback Publishing. www.behaviourchangewheel.com.

What’s inside

About the authors

Susan Michie

Professor of Health Psychology and Director of the Centre for Behaviour Change at University College London. Professor Michie has been a key player in advancing behavioural science and its application to the prevention and management of ill health and the delivery of quality health services, and regularly contributes to national and international policy work.

More about Susan

Lou Atkins

A researcher, trainer and consultant in behaviour change intervention design and evaluation in health and environmental sustainability, and an Associate Teaching Fellow of the Centre for Behaviour Change at University College London.

Robert West

Professor of Health Psychology at University College London and Editor-in-Chief of the journal Addiction. He has authored more than 500 scientific works, was co-founder of the NHS Stop Smoking Services and of the UK’s National Centre for Smoking Cessation and Training.

More about Robert

Where to buy

Get your copy of The Behaviour Change Wheel

Available in paperback from bookshops worldwide, or as an instant download direct from the publisher.

Booksellers & bulk orders

Booksellers in the UK can order through Gardners. For larger quantities we also offer direct sales: email us and we will get back to you with a quote.

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